The Challenge

HubSpot needed a reliable way to handle document conversions within its sales documents platform. Users upload a wide variety of file formats, from spreadsheets to PDFs, and the company required seamless conversion into shareable formats.

Building this functionality internally would have required at least six months of development plus ongoing maintenance, costing well over $100,000 annually—resources better spent on core product innovation.

The Solution

HubSpot chose ConvertAPI for its ease of integration, reliability, and strong web presence. The implementation was straightforward, and the platform's ability to automatically detect and convert files without complex setup was a significant advantage.

File-to-PDF Conversion

Sales data spreadsheets and other flat files are converted into PDFs for easy sharing in customer portals.

PDF Preview Generation

ConvertAPI generates thumbnail previews of PDF pages, used within HubSpot portals and email campaigns.

"Ease of use and reliability were the biggest reasons we chose ConvertAPI. We haven't had a reason to leave since. If ConvertAPI didn't exist, we'd be looking at a massive internal project costing at least six months of development and over $100,000 in the first year. ConvertAPI just works, and when we need support, the team is always responsive."

— Sam Crisp, HubSpot

Key Results

$100K+ Cost Savings
6 Months Dev Time Saved
99.9% Reliability

Why It Works

  • Automatic file type detection, no complex configuration needed
  • Turnkey approach especially valuable for difficult formats like Excel
  • Quick and responsive support via chat or email
  • Stability that allows teams to "forget about it, because it just works"
  • Improved customer experience with reliable document workflows
  • Converted files stored efficiently in AWS S3